Tenscope
Cracking a tough B2B niche: 140 pieces of coverage in 13 months
How a SaaS UX/UI design agency out-earned higher-authority competitors, with coverage from TechCrunch to the Texas Legislature.
Top placements
Tenscope is a UX/UI design agency for SaaS companies: a technical service, a niche audience, and exactly the kind of B2B brand mainstream media never writes about. In 13 months, we turned their design expertise into 140 pieces of high-authority coverage, including links from TechCrunch, TechRadar, and Computerworld.
The challenge
Tenscope had invested seriously in SEO, and it wasn’t enough. Their competitors had higher domain ratings and were outranking them on authority alone: same keywords, similar content, stronger link profiles winning the position. Closing that gap meant earning links from publications far bigger than the B2B design niche. And that’s the catch for every agency like Tenscope: journalists don’t cover a design agency’s service pages.
The strategy
We never pitched the service. We turned Tenscope’s UX expertise into stories journalists actually want, through three engines:
- Data studies built on a UX lens. The App Privacy Index ranked the most invasive everyday apps, and went beyond media: the Texas Legislative Reference Library listed it as reading material for legislators (a DR 92 .gov link), and it was cited in analysis of Texas privacy bills HB 4 and SB 2420. The Accessibility Index earned a link from TechCrunch (DR 92), and Most Invasive Shopping Apps added 14 pieces more.
- Expert commentary on dark patterns. Tenscope’s designers called out manipulative UX in airline booking flows, earning two linked features in Men’s Journal (DR 85) and coverage in Mamamia (DR 78).
- Reactive commentary on breaking tech news. When AWS went down, Tenscope’s expert take on what the outage exposed earned 25 pieces in days, including TechRadar (DR 90). Windows 10’s end of support added Computerworld (DR 88).
Every story positioned Tenscope as the design authority behind the data, with links pointing back to tenscope.com.
The results
From April 2025 to May 2026:
- 140 pieces of coverage: 71 links, 52 brand mentions, and 17 syndications.
- Median domain rating of 71 across links and mentions, with 35 of them at DR 80 or higher.
- Named tier-1 coverage: TechCrunch (92), TechRadar (90), Computerworld (88), Men’s Journal (85).
- A government link: the Texas Legislature’s reference library citing Tenscope’s research (DR 92).
- Syndication reach: Yahoo and MSN carried the campaigns to hundreds of millions of readers.
"Working with Ognjen and the team at Punchy PR has been a fantastic experience. We operate in the UX/UI design space, which can be a difficult niche to secure coverage in, but they delivered on everything they promised. For any business looking for a digital PR agency that gets the job done, I couldn't recommend Punchy PR more highly."
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